Passage has begun to deliver the F-150 Lightning electric pickup truck, yet a few sellers are taking advantage of the demand. One of them was spotted doubling the cost of the electric pickup by adding a $69,000 markup.
As we recently detailed, Ford has around 200,000 reservations for the electric pickup truck, and its sellers are presently attempting to change over those reservations into orders.
With Ford supposedly wanting to create something like 40,000 units this prior year sloping up production to 150,000 units one year from now, there’s significantly more demand for the F-150 Lightning than what Ford can deliver in the near future.
Some Ford sellers have been taking advantage of that demand by charging very high “market adjustment” costs on top of the producer’s recommended retail cost. We recently followed some of those premiums and considered some to be high as $30,000.
In any case, presently we’ve seen a listing that beats that record. An F-150 Lightning Forum client found a unit increased by $69,000 at Gary Smith Ford in Fort Walton Beach, Florida.
As may be obvious, this markup doubles the cost of the F150 Lightning electric pickup.
Recently, Ford cautioned vendors about taking part in these practices, yet the automaker has restricted power with regards to controlling showroom cost. The automaker can restrict the F-150 Lighting allocation, the quantity of units it delivers to those vendors, assuming that they mark them up something over the top.
More recently, Ford likewise told vendors not to sell F-150 Lightning demo vehicles excessively fast, or they will confront fines.