Elham Hosseini, a well-known Iranian blogger and influencer, says: “A person who publishes online content to inspire people, educate them, or simply entertain their audience and generally run an internet business. To operate in this way, bloggers say. Before the advent of Instagram, bloggers were mostly active in the space of sites and all their work ended up in writing. But with the advent of this social network, the concept of blogger is a little wider and the circle of his activities. It got more complicated, so in order to know the difference between a blogger and an influencer, the first step is to have a correct definition of the concept of a blogger.
Unlike blogger, influencer refers to people who have gained fame due to a specific position on Instagram. In simple words, they are brand ambassadors for different businesses. Such people are almost in the same category as famous people.
In general, influencers are influential people who help in the marketing of different brands in various fields. Such individuals have the power to influence people’s buying habits in the Instagram space or to promote a particular topic.”