Wondering which marketing strategies are working and not working for local construction and remodeling companies like yours?
Well, you’re in luck.
Betta Advertising just released a report on the state of digital marketing for local construction and remodeling businesses. To gather the latest data on digital marketing, they surveyed 300 owners of such businesses.
I found the data and insights fascinating, so I’m going to highlight a few things that stood out to me. However, you can download the full report here to access tons of data and actionable insights.
Effective and Non-Effective Digital Marketing Strategies
The data I wanted the most out of the report pertained to the marketing strategies that construction and remodeling businesses cite as the most effective and those that are deemed ineffective.
When asked which single digital marketing strategy performs the best for local construction and remodeling businesses, social media marketing was the top strategy, with 37% of these businesses reporting that this strategy is the most effective for their business.
Google ads and content marketing are next as cited as top-performing digital marketing strategies. Website optimization and video marketing come in last.
While some digital marketing strategies are used more often than others, don’t just focus on the big performers. Video marketing could likely enhance your social media marketing efforts. SEO can improve your content marketing efforts, etc. Just because a strategy is not as prevalent, it may end up performing well when implemented with your other digital marketing strategies.
Marketing to a Local Audience
Construction and remodeling businesses tend to serve local areas, so your marketing needs to be targeted and resonate with a specific audience. Does this make marketing more challenging?
Results were close, with a little over half of these business decision-makers reporting that local marketing is challenging.
Marketing to a local audience isn’t extremely difficult for construction and remodeling businesses. Just get yourself up to speed with the nuances of local marketing. Things like local SEO, Google Ads, etc., are extremely impactful when trying to reach an audience in a certain market. There are many good guides on local marketing, so it won’t be hard to get up to speed. Not to mention, you can always work with an agency that specializes in localized marketing strategies.
SEO For Local Construction and Remodeling Businesses
SEO can be highly technical and often happens in the background, but good SEO means your website will show up high in search engines when your target audience is searching for your services. So, we wanted to know how SEO performs at local construction and remodeling businesses.
65% of construction and remodeling companies have an actual SEO plan in place. For the majority of local construction and remodeling businesses, 25% to 50% of their business comes from search engines.
Search engines don’t just bring in traffic. They clearly also bring in new business. That’s why every local construction and remodeling business must have a solid SEO strategy so that your business ranks high when a potential client searches with the intent to hire a business like yours.
For a lot more data pertaining to marketing for local construction and remodeling businesses, download the free report here.