Instagram Stories is a particularly relevant feature for brands and businesses. Indeed, due to its excellent promotion on the home page of the social network, a story immediately catches the eye. In addition, the display of visuals and videos highlights a brand, its products, its culture, or its employees.
It should also be noted that Instagram’s “stories” help businesses establish close ties with their community. However, for this feature to properly fulfill its objectives, it is recommended to know its good practices of use!
Focus on below ways to use Instagram stories to promote your business and its products/services and an option to buy Instagram followers.
1) Offer a special offer temporarily
As per www.activeig.com to increase your conversion rate, you can offer a promotion limited in time due to a very short story. Take advantage of this ephemeral feature of Instagram to reward your most loyal followers with a promo code, a flash sale, or contest. Sometimes shortcut ways give you a lot of benefits but not necessarily always good things. For instance, visit the FollowLiker website and find out all the details about the services. Though FollowLiker looks like a very well established service for instagram growth but is actually a scam only.
For example, brand can use the story function to inform its followers about the organization of an exceptional competition
With this technique, you encourage your community to commit even more to your brand and to regularly visit your content.
2) Offer more “fun” posts
With its story functionality, Instagram is closer to Snapchat. Therefore, you can use this novelty to demonstrate a more creative side of your brand.
Use filters, emoticons, text, and colors to energize your communication, rejuvenate your target, and generate emotion in an original way among your followers. It’s a great way to master your e-reputation, or even optimize it!
So do not hesitate to use all the colorful features of stories to send promotional messages to your followers.
3) Share fan content
Instagram Stories help you to highlight your followers. To encourage their content production, invite them to share photos of them when they use your products while informing them that you will use them for your stories.
Your followers will be delighted to participate in the communication of a brand to which they follow actively. On your side, this allows you to create a close link with them, increase your popularity on Instagram, and benefit from authentic content and buy real instagram followers.
The luggage brand Minaal uses this technique to indirectly promote its products and show them in real conditions of use. Of course, the company takes care to mention the original poster of the photo each time, which encourages other customers to offer their content.
4) Promote your blog posts
Does your brand have a blog on which it regularly publishes articles? Think of Instagram stories to promote them visually and impactfully!
Indeed, this functionality offers companies the possibility of integrating a link. Therefore, you can create a series of images that summarize your new content.
It is a method used and approved by Shopify to attract traffic to its blog.
5) Share a live event
By sharing an event directly (whether you organize or participate in it), you offer your followers a completely new experience. Due to this immersion, you create an emotional bond with your community. Do not hesitate to alternate between photos and videos to perfectly transcribe the atmosphere of the event.
By following these ideas, you will be able to communicate in a more lively and impactful way on Instagram. The objective remains to always generate more engagement (Instagram likes, shares and comments) to better control your e-reputation and increase your popularity.