With a new line of organic tequila, Matthew McConaughey and his wife Camila Alves McConaughey are adding a laid-back touch to the spirits industry.
Pantalones Tequila made its online debut today with the release of Blanco ($45), Reposado ($50), and Añejo ($55). These flavours may be purchased online at totalwine.com on the company’s website. The “ultra premium [alcohol] is an agave-forward tequila that is smooth, flavorful, and great for sipping, shooting, or mixing up in your favourite Fancy Pants cocktail,” according to a press release.
“Celebrity tequila is not what the world needs, but it could use a little boost.” The married co-founders, who are also parents to three kids, declare in a joint statement that Pantalones Organic Tequila is the greatest product they have created while wearing their trousers.
Made in Jalisco, Mexico from 100 percent organic blue weber agave, the starry spirits line includes three blends: a nine-month-aged Reposado with notes of fresh oak and sweet fruit, a 15-month-aged Añejo with flavours of butterscotch, maple, and vanilla, and a Blanco with citrus and honey.
Amatitán, Jalisco, the birthplace of tequila, is home to fourth-generation agave producers who operate Tequilera Tap, a certified organic family distillery that the McConaugheys collaborated with. According to the spirits brand, part of its zero-waste process involves repurposing the leftover liquid and agave fibres for composting. It is also gluten-free and USDA certified organic.
Additionally, Pantalones Tequila is accredited by 1% of the Planet, an organisation that supports environmental NGOs with a part of revenues. The corporation releases a statement saying, “We have focused our efforts on sustainable practises that not only improve our products but also help create a healthier planet for future generations.”
The Oscar-winning actor initially dabbled in the spirits industry in 2016 when he took a creative director position at Longbranch Bourbon; he left the company in 2022. The new line of products comes after the New York Times bestselling author’s most recent book, Just Because, a children’s picture book that offers humorous couplets as life lessons.
View the commercial video without trousers and check out the new drinks from the celebrity-founded organic tequila brand below.