I’ve stumbled upon a new research report from That RANDOM Agency that’s specifically focused on digital marketing for CPG brands. This report is highly relevant to our industry and is sure to pique your interest.
I’m eager to share pieces of the report that resonated with me, but it’s a thorough report, and I recommend downloading it here so you can gain actionable insights for your own marketing strategy.
Most Utilized and Profitable Digital Marketing Tactics For CPG Brands
When asked which strategies CPG brands leverage, social media marketing was the most popular, with 74% of CPG brands implementing this strategy. Email marketing and mobile marketing tie for second place with 54% of CPG brands leveraging these strategies.
Don’t spread yourself too thin. Identify which digital marketing strategies work best for your brand’s niche. We suspect it will be social media marketing, but remember that email marketing, mobile marketing, video marketing, and influencer marketing can be impactful as well.
With 40% of decision-makers reporting social media as the most profitable strategy, it should be a priority for any CPG brand. Note that second place is content marketing, but keep in mind that only 11% of CPG brands report that it’s their strongest marketing tactic to leverage. On the opposite end, if you’re looking for areas to scale back on, our findings show SEO and digital PR aren’t winning strategies for the majority of CPG brands.
CPG Brands and UGC
You may have heard some hype around “UGC” and “social proof” within the last year. UGC (user-generated content) is all about real people sharing real experiences, and it’s pure gold for CPG brands. Audiences want to see content about you from someone like them; no one wants to see only sales pitches from your brand. With a whopping 87% of brands leveraging UGC, it’s time to jump on that bandwagon.
Keeping in mind that social media marketing is the strongest marketing channel for CPG brands and that UGC works well, it’s wise to start building up your library of UGC and to distribute that on social media.
Should CPG Brands Have a Blog?
Blogging has many benefits. It usually depends on how much you promote it. A common mistake brands make is that they write awesome blog posts but don’t promote them. That’s a wasted effort. Knowing that blogs take time to do right, we wanted to find out how many CPG brands have a blog.
You’ll have to dedicate some time to it, but blogging has invaluable benefits: SEO value, content for email marketing and social media, and establishing thought leadership.
Final Thoughts: How to Utilize This New Data
I just skimmed the surface of what stood out to me in the report, but be sure to download your free copy here for even more insights.
Take these data-driven insights to heart. They’re the result of surveying 300 decision-makers at the top CPG brands, and they’re the top brands for a reason!
From social media to blogging, to UGC, these strategies are easy to implement and can bring in a lot of profitability to your business.
Which digital marketing strategy works the best for your CPG brand? I’d love to read your insights in the comments below!