UNLU, a one-of-its-kind platform that bridges brings celebrities closer to their fans. It is a celebrity engagement app that was launched in India by the four serial entrepreneurs, Vipul Agrawal, Akshay Pruthi, Anurag Dalia and Himanshu Periwal who have over 40 years of cumulative experience in the startup ecosystem.
This unique platform already has over 300 celebrities, including Saina Nehwal, Salim Merchant, Nupur Sanon, Kalki Koechlin, among others. The app was specifically designed to connect celebrities with their fans. Unlike other platforms, at UNLU, users can directly request a piece of advice, a greeting, or a heart to heart comment from their favorite celebrity. The app enables users to have a unique and personalized experience, and it intends to give users access to over 10,000 celebrities and influencers across genres such as sports, cinema, music, comedy, lifestyle, astrology, and social media. This means now fans don’t need to interact with their favorite celebrities in their dreams, as they can do it in real-time. Thanks to technology and the four serial entrepreneurs!
We got a chance to interact with one of the founders, Vipul Agarwal, the man who has been re-defining the way of doing business, leading to customer delight and watching it grow, and has established himself as a successful Life and Startup Thinker. Vipul firmly believes in empowering people and work on the principle of developing intrapreneurs so that business objectives can be achieved efficiently.
Speaking about UNLU, Vipul Agrawal, said, “UNLU has been meticulously developed, following our in-depth research to understand the present sentiment and demand-supply trends in this space. For the first time, celebrities on the platform can improve their earnings by 6X in their free time, apart from a 168% increase in their social media reach, thereby helping them to improve the longevity of their brand. Fans on their part can engage one-to-one with celebrities through a variety of mediums, including Video Shout-outs. And brands stand to benefit by being able to generate a celebrity endorsement through a video shout-out at less than 1/10th the cost.”