With the iPhone 17 series, Apple is getting ready for its largest release of the year. In the first week of September 2025, the Cupertino-based company is anticipated to make its global debut. The company has not officially announced any dates for the event, although Mark Gurman of Bloomberg suggests September 9 or 10. The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the brand-new, thin iPhone 17 Air model—which will take the place of the iPhone 17 Plus—are anticipated to be part of the lineup. At the same event, Apple is also anticipated to unveil the Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3.
Apple iPhone 17 series expected design and display
With the iPhone 17 Pro and Pro Max keeping their 6.3-inch and 6.9-inch screens, respectively, Apple’s next iPhone 17 series is anticipated to have display sizes comparable to those of the current lineup. The new iPhone 17 Air is probably going to be in the middle of these two in terms of size. In order to match the Pro model, the ordinary iPhone 17 may likewise increase to 6.3 inches.
According to early rumors, the slimmer iPhone 17 Air might be a high-end model that costs more than the Pro Max. Sources now suggest that it will be a mid-range model, more costly than the regular iPhone 17 but less expensive than the Pro and Pro Max. This puts it in a position to directly replace the “Plus” model while providing a compromise between price and size.
A feature previously assigned for Pro models, ProMotion display technology with a 120Hz refresh rate is anticipated to be included in all four iPhone 17 models for smoother scrolling and video playback. The LTPO OLED panels will enable this upgrading. Although LTPO displays can also have an always-on screen, it is currently unknown if this feature will be available on all models or only on the Pro variant.
Apple may use aluminum in favor of titanium for part of the Pro models’ frames, while preserving glass for MagSafe charging. This could lead to a more durable half-glass, half-aluminum build. The current square camera bump may be replaced by a new horizontal pill-shaped one; the iPhone 17 Air is also expected to have similar arrangement.
Apple iPhone 17 series expected processor
Apple’s upcoming A19 Pro chip, which is built utilizing TSMC’s most recent 3nm process for increased speed and power efficiency, is anticipated to power the iPhone 17 series. iPhones may for the first time include 12GB of RAM, which would facilitate more seamless multitasking and enable more sophisticated Apple Intelligence AI features.
Apple iPhone 17 series expected camera
It is reported that all iPhone models scheduled for release in 2025 will receive a significant front camera upgrade, switching from the 12MP lens used in the iPhone 16 series to a new 24MP sensor. It is anticipated that this enhancement will result in sharper photos and enable users to crop photos without losing detail.
In addition to possibly supporting 8K video recording for the first time, the iPhone 17 Pro Max is predicted to be the first iPhone with three 48MP rear cameras: a Wide, an Ultra Wide, and a Tetraprism Telephoto lens. While the conventional iPhone 17 is anticipated to have a dual-lens configuration with Wide and Ultra Wide cameras, the iPhone 17 Air is anticipated to have a single 48MP rear camera.
In contrast to iPhones, which presently have fixed apertures, the Pro versions may feature a mechanical aperture that would allow users to alter the amount of light that enters the camera for superior depth-of-field control.
Additionally, they might include dual video recording, which would allow users to record simultaneously using the front and rear cameras. This feature is popular among content creators but is presently only available in some third-party apps.
A 5x Telephoto optical zoom will still be available on the iPhone 17 Pro and Pro Max, but it will only be available on the Pro model. Telephoto lenses and 5x zoom will not be available on the regular iPhone 17 or iPhone 17 Air.
Expected pricing for the Apple iPhone 17 series
The iPhone 17 Pro Max may cost approximately Rs 1,64,990 in India, while the iPhone 17 Pro is anticipated to cost around Rs 1,45,990.